Wouldn’t it be great if the world was just a little simpler? How can we begin to do that? Well maybe you can start here.
Every business ever created runs according to how it is designed to run. There exists an established management SYSTEM for guiding how the work gets done. Sometimes it is quite sophisticated and other times it is so basic (as might be the case of a one man barber shop); that many might argue that, there is no management system here it’s just me and my Customer. But believe me there is always a system and set of processes for ensuring that the business runs according to the designed intent.
I have often said that every business has two basic elemental components in common and they are Capital and People and in this short note I want to focus on the people or the human capital piece, that enables the business ecosystem to function.
So regardless of which stakeholder group we refer to, I believe that the 2 most important questions in business apply to them all.
1. Why do they come?
2. What makes them stay?
I am not going to outline what the possible answers may or may not be for employees, customers, investors, suppliers to name a few of the more common stakeholder groups, but I invite you to go have some fun with these two questions and let me know how they work and what you find out.
I contend that these questions followed by a few more deeper levels of Why, ( or in order to accomplish what) can help uncover the intrinsic motives of all individuals and groups. I also contend that if an enterprise can satisfy the needs of each stakeholder group in a balanced and aligned manner, that the enterprise will endure and outperform the market over time.
